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How to Bring AI to Your Organization in Three Simple Steps for Business Leaders

Lalatendu Satpathy
4 min readFeb 19, 2025

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AI helping the user in work.
Credit: Figma Illustration kits

Artificial Intelligence (AI) is no longer just a futuristic concept — it’s rapidly becoming a cornerstone of competitive business strategy. With the C-suite prioritizing AI integration, the big question is not just how to incorporate AI but how AI can meaningfully help users achieve their goals. Before selecting a technology or building a new feature, it’s essential to ask: What value does AI bring to your customers? In this article, I’ll share a three-step process to guide your organization’s AI journey, ensuring your implementation is user-centric and business-effective.

1. Understand Your Users and Business Objectives

Before diving into the technical details, start by deeply understanding your users and clarifying your business goals.

Know Your Users Inside Out

  • Identify Their Needs: What core problems are your users trying to solve? What daily challenges do they face?
  • Discover Their Wants: What enhancements or conveniences are users seeking beyond basic needs? AI can offer novel experiences that delight customers.
  • Acknowledge Their Pains: Pinpoint the specific pain points and frustrations your users endure. Understanding these…

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