How to De-Risk Your Product Launch: Ensuring Success Every Time

Lalatendu Satpathy
ILLUMINATION
Published in
4 min readSep 5, 2023

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People gathering around to see the success of a product lunch.
Image Source: Pexels

Imagine this scenario: You’ve poured your heart and soul into creating the perfect product. Countless hours of market research, pricing strategy, marketing campaigns, and product development have gone into it. The day has arrived, and your product is ready to reach the hands of millions of eager consumers. This should be the crowning achievement of your career. Unfortunately…

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